Our story

It all started when…

Daniella and Sophia Ventrone have spent a grand deal of their time falling in love with antique, vintage, and heirloom jewelry pieces. Both had always fawned over the idea of having their own antique collections one day - including engagement rings. They quickly discovered that the price attached to diamonds and fine pieces made them very out of reach not only to themselves, but to other young millennials. When it came time for Daniella to start shopping around for her own engagement ring, she was turned off by how unrealistically expensive, confusing, limiting and archaic the process was. This began to instantly inspire the two, & inflicted passion inside of them. Apart from the confusion and insanely unjustifiable pricing, the extreme ethical and environmental issues attached to diamonds turned her off completely; Daniella did not want an engagement ring with a dirty stone, aiding profits to diamond cartels & suppliers of blood diamonds. She in fact, does not stand alone in her beliefs. Millennials are statistically not purchasing diamonds, and the industry is feeling it with a huge drop in diamond sales, specially mined diamonds. The second the two thought about this clear problem, they knew they wanted to be a part of the solution. After much research, the two discovered Lab Grown Diamonds, Antique Diamonds and last but not least, Moissanite. Moissanite is a diamond-like, extremely rare gemstone that fell from the stars, which today is formed in a lab. Lab Grown Diamonds are identical to mined diamonds, they are just formed in a lab! Antiqueand Vintage diamonds that are older than 50 years of age (pre-1970s) are always conflict free. The two perfected their lab creation of these gemstones and became experts IN SOURCING ANtique DIAMONDS. ÉternitÉ was born to end the classic cycle of confusion and corruption in a centuries old industry, while reintroducing love, transparency, and design into the fine and engagement jewelry buying process. Every ÉternitÉ piece is handcrafted with the highest quality materials and conflict free gemstones; inspired by our favorite styles and cuts of antique and contemporary jewelry, with the most accessible price tag.